Top 6 Reasons Your Donors Aren’t Using Your Planned Giving Website
So you’ve developed or purchased an expensive planned giving website full of bells and whistles. Is anyone using it? Are you getting more legacy gifts because of it? Or maybe you don’t have one at all. If you aren’t hearing from your donors about planned giving, here are some reasons that might explain the problem.
1. You’re a planned giving professional, not a website developer.
If you don’t already have a planned giving website, creating one might sound technical and time-consuming. Never fear. Canopy’s planned giving microsite is a simple, affordable addition to your existing website.
2. Too much technical language or jargon.
Donors are often intimidated by legal and technical terms they don’t understand. We emphasize inspiration over information, explaining things in ways that inspire further interest instead of stopping donors in their tracks.
3. The site is too big.
They don’t know where to start. Our donor journey options give donors simple starting points, no matter where they are on their journey, and plenty to inspire them to take the next step.
4. Donors are scared of the process.
No one wants to think about the end of their lives, and they aren’t sure they’ll know what to do. Instead of thinking about the negative aspects of planned giving, we help them think about what kind of legacy they can build. That positive take will help them move past the fear and start dreaming.
5. You have no practical tools.
Donors don’t know how to move forward. We offer a planned giving website with basic information on creating a will, CGAs, retirement assets, how to find a lawyer, correct language for including you in their will, and other important things to point them in the right direction.
6. You don’t want your donors to give.
Well obviously that’s not true! But if you don’t help them see the possibility, they are much less likely to include you in their planning.
The solution is easy. Get a new planned giving site or ditch your bulky, intimidating old site for a simple, affordable option. Learn more about Canopy’s Planned Giving Website today!
Looking for a comprehensive resource? Download the FREE Planned Giving Growth Plan to learn about goal setting, identifying prospects, following up on leads, and tracking your progress.