Start planning a new route to your destination—a strong foundation of planned giving. Here, you’ll find ideas, inspiration, and tools to improve and enhance your legacy giving program.

Why Donors Won’t Put You in Their Wills

Remember when you turned 16? You had finished driver education, perhaps you had logged a lot of hours of supervised […]

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How Can I Measure the Results of My Planned Giving Efforts?

We all want to see results. If you’ve ever owned a car, you know the joys keeping a car running. […]

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6 Ways to Encourage Planned Giving with Your Donors

Planned giving is the most personal gift a donor can give you. After all, it’s been a lifetime in the […]

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Getting to the Heart of the Matter (and the Donor)

A local coffee shop often puts out two “competing” tip jars to encourage reluctant tippers. University of Michigan or Michigan […]

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The New Challenge for Arts and Cultural Nonprofits

How is your organization changing the world? You know your work is important. But when you are part of an […]

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Creating a Safe Space for Your Donors

At a recent seminar I attended, a representative of a home security system company said that she’s noticed they sell […]

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The Secret Upside of Downsized Donor Bases

While American philanthropic giving is increasing every year, Eileen R. Heisman of the National Philanthropic Trust points out in her […]

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7 Reasons to Focus on “In the Will” Gifts

There is a revolution happening in fundraising today, and nonprofits that invest wisely today will be the ones who see […]

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