Click here to download a message for your donors.
Whether you’re experiencing a slower season or ramping up for a big campaign, you need to be preparing for the future. Having the right message is important. Keep legacy giving on the minds of your donors so that they are inspired to include generosity in their estate planning when they are ready to take action.
We’ll help you…
- Inspire. Don’t overload your donors with technical information about planned giving. Instead, help them think about what kind of legacy they want to leave behind.
- Increase affinity. Remind donors why your organization matters to them—they are able to be part of changing the world through your work.
- Engage. Start a conversation with donors rather than an ask. Find out what matters to them, and communicate things that you think will be helpful for them. Keep in relational, not transactional.
We would like to help get you started. We’ve designed a free messaging piece for you to use as you wish; click here to download it. Mail it to your donors with a response card asking if they would like more information on building a legacy, put it out at events, repurpose it for website or newsletter content.