4 Steps for Turning Loyal Donors into Legacy Givers
February 16, 2021
4 Steps for Turning Loyal Donors into Legacy Givers
Did you know that before the year 2050, somewhere between $30 to $60 trillion will change hands from one generation to the next? As Baby Boomers get older, their amassed wealth continues to grow, and they will be passing that money on somewhere. Children and grandchildren are often a first priority, but they aren’t the only priority. Most of us want to leave a mark on the world, a legacy for the future.
How can your organization be part of their legacy?
- Identify yourself a trusted partner. Acknowledge donations with gratitude, and show your donors that you are using that money carefully. They will know their hard-earned savings are not going to be wasted.
- Find out what matters most to them. If you know why they support your organization, you can partner with them more fully as they consider estate planning, and your conversations will be much more productive on both sides.
- Keep it simple. Some of your most loyal donors may not be well-versed in estate planning. A lot of terms and technology might just scare them off instead of helping them succeed. Facilitate conversation about what they want their legacy to look like, explain the big picture of what sorts of options there are, and let their lawyers or accountants handle the details.
- Keep that conversation going. Building a legacy requires more than a one-and-done conversation; it happens in the context of an ongoing relationship.
Don’t wait another day to make history. Get started now! We are ready to coach you every step of the way, so let’s talk today.