Start planning a new route to your destination—a strong foundation of planned giving. Here, you’ll find ideas, inspiration, and tools to improve and enhance your legacy giving program.

Creating Continuity within the Dynamics of Development

Development professionals have always moved around, but this year it’s happening like never before. Long-time fundraisers are retiring, and the […]

Read More

The Magic of Data-Driven Surveys

Have you tried surveying your donors about planned giving? Have the results been magical or a horror show? Often surveys begin with good intentions and […]

Read More

Is Planned Giving Integral to Your Strategic Plan?

Is strategic planning coming up for your nonprofit? This is a great way to integrate planned giving into your overall strategy. But […]

Read More

Zero Is No Hero When It Comes to Response Rates

It’s your worst nightmare: You send out mailings to prospects about planned giving, and no one responds. A university recently experienced […]

Read More

How Does Your Planned Giving Garden Grow?

It’s the end of August. You know what that means, time to lock the doors to make sure your gardener […]

Read More

Talking to Your Board About Planned Giving

Your board is an essential part of your organization; they represent you in the larger community. They care about the […]

Read More

What Development Officers Can Learn from Marvel

The Marvel franchise is everywhere, there’s no escaping it. Most obvious are the infinite installments in the feature film series. […]

Read More

How Ethical Wills Can Help Your Donors — and You!

Everyone wants to leave a legacy. A legacy is more — and sometimes completely different — than leaving a tidy inheritance. Legacies are built […]

Read More

Turning Pandemic Givers into Planned Givers

Many nonprofits experienced a flood of new donors during the pandemic. You are probably working hard to find ways to […]

Read More

Will Planned Giving Hurt My Other Campaigns?

It’s a common concern—won’t a planned giving campaign hurt my other fundraising efforts? After all, if someone puts us in their […]

Read More