Current Category: what is planned giving
The Three P’s of Legacy Gift Conversations
September 5, 2024
Are you asking your donors about their legacy gift plans? Donors who are simply asked to leave a legacy gift […]
Top 6 Reasons Your Donors Aren’t Using Your Planned Giving Website
August 5, 2024
So you’ve developed or purchased an expensive planned giving website full of bells and whistles. Is anyone using it? Are […]
5 Steps to Move Donors to “Yes”
June 18, 2024
In calls, marketing materials, emails, surveys and even in-person events and visits, one of the key techniques for getting your […]
What does legacy REALLY mean?
February 23, 2023
The concept of “legacy” is a key component of marketing and building any planned giving program. We often simply call […]
How to Make Your Donor the Hero of Their Own Story… and Yours Too!
February 8, 2023
You have the opportunity to turn your donors into the heroes they want to be! The hero’s journey is a […]