Current Category: planned giving

Don’t Let Your Donor Relationships Stagnate

Almost 100 years ago, the Colorado River broke through an irrigation canal being built in the California desert, creating a […]

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Getting to the Heart of the Matter

When the doctor tells the patient they have high cholesterol and it’s time to make some changes to keep their […]

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Your Attention NOT Required

Do you ever wish there were three of you? One who gets all the urgent tasks on track, one who […]

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Don’t Sleep on Your Message

This time of year can feel like everything has gone dormant, not just the trees and flowers. The big year-end […]

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7 Surprisingly Simple New Year’s Resolutions for Development Professionals 

How can you make 2022 the best year yet for your Development office? Here are seven ways to make that […]

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Five Ways to Become Your Donor’s New Year’s Resolution  

Getting an estate in order is an intimidating task for lots of us. It’s the kind of work that people think […]

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Creating Continuity within the Dynamics of Development

Development professionals have always moved around, but this year it’s happening like never before. Long-time fundraisers are retiring, and the […]

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The Magic of Data-Driven Surveys

Have you tried surveying your donors about planned giving? Have the results been magical or a horror show? Often surveys begin with good intentions and […]

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Is Planned Giving Integral to Your Strategic Plan?

Is strategic planning coming up for your nonprofit? This is a great way to integrate planned giving into your overall strategy. But […]

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Zero Is No Hero When It Comes to Response Rates

It’s your worst nightmare: You send out mailings to prospects about planned giving, and no one responds. A university recently experienced […]

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